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Digital Marketing Officer

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About Albashir Group of Companies

ALBASHIR GROUP of COMPANIES (Albashir) established and incorporated in March 2007, to develop a significant market presence in Afghanistan through its various products and services, specially in Financial Sector of the country.

Job Summary

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Job Details

Date Posted: 09 Jul 2018 Reference: OTA-MRK-01
Closing Date: 21 Jul 2018 Work Type: Full Time
Number of Vacancies: 1 Gender: Any
Functional Area: Operation Open Ended: NO
Nationality: Afghan Salary Range: As per company salary scale
Contract Type: Permanent Years of Experience: 3 Year(s)
Contract Duration: 0 Year(s) & 0 Month(s) Extension Possibility: No
Probation Period: 3 Months

Duties and Responsibilities

Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.
Content: Writing engaging content for a variety of audiences across all digital marketing campaigns that is consistent with brand guidelines.
Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base.
Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Skills

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics…)
- Experience in setting up and optimizing Google Adwords campaigns
- Basic knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Job Location

Afghanistan - Kabul

Education:

Bachelors Degree,

Submission Guideline

Interested candidates who matches the requirements can send thier applications, CV along with thier recent picture electronically to the below mentioned email.
Please mention the Job Title in the subject line of your email.
Only shorlisted candidates will be invited for the interview.

Submission Email

jobs@albashirgroup.com

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