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Digital Marketing Officer

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About Online Trading Academy

The Online Trading Academy is a professional institution to support the training needs on financial markets for the people of Afghanistan. The academy provides the best in class training for trading in various financial instruments like stocks, indices, bonds, futures, options etc. across currency (FOREX), Commodity (Bullion like metals, gold etc.) and securities market (Equity).

The Academy imparts education to students, professionals and various other market participants on how to trade (buy and sell) in world financial markets for income and wealth creation. Training is provided for both theoretical understanding, and in practical application (on livestock markets)

Job Summary

Digital/Online Marketing Officer’s primary responsibility is to ensure that the OTA online marketing campaigns run smoothly and successfully through the OTA website and social media platforms. The position reports directly to the Sales and marketing manager.

Job Details

Date Posted: 25 Sep 2018 Reference: OTA/022
Closing Date: 15 Oct 2018 Work Type: Full Time
Number of Vacancies: 2 Gender: Male
Functional Area: Sales/Marketing Open Ended: NO
Nationality: Afghan Salary Range: As per company salary scale
Contract Type: Long-term Years of Experience: 1 Year(s)
Contract Duration: 0 Year(s) & 0 Month(s) Extension Possibility: No
Probation Period: 3 Months

Duties and Responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organization’s website and update contents accordingly.
• Create and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports
• Continually work on the Search Engine Optimization of the website.
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) and management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing and optimize the contents accordingly
• Work on printed material to supplement online products
• Attend product launches and networking events
• Innovate and present new marketing platforms and strategies
• Creating and executing SMS, and email-based marketing campaigns.
• Promote OTA product and services in the digital space.
• Report the daily, weekly and monthly progress to the line manager

Skills

-

Qualifications

• Bachelor's Degree in Advertising or Marketing,
• 1-4 Years’ Experience in Marketing with a focus on digital/online marketing
• Strong Written and Verbal Communication Skills, Editing,
• Result Oriented
• Self-Motivated and innovative approach
• Ability to work under pressure and meet deadlines.
• Strong Attention to Detail,
• SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office

Job Location

Afghanistan - Kabul
AF AF 12

Education:

Bachelors Degree,

Submission Guideline

Interested applicants are required to submit their CVs along with a cover letter to below email address.
Only shortlisted applicants will be informed for a written test or an interview.

Submission Email

hr@ota.af

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