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Digital marketing Officer

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About Online Trading Academy

The Online Trading Academy is a professional institution to support the training needs on financial markets for the people of Afghanistan. The academy provides the best in class training for trading in various financial instruments like stocks, indices, bonds, futures, options etc. across currency (FOREX), Commodity (Bullion like metals, gold etc.) and securities market (Equity).

The Academy imparts education to students, professionals and various other market participants on how to trade(buy and sell) in world financial markets for income and wealth creation. Training is provided for both theoretical understanding, and in practical application (on livestock markets),

Job Summary

Digital marketing executives oversee the online marketing strategy for OTA he plans and executes digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website(s).

Job Details

Date Posted: 27 Nov 2018 Reference: OTA/03
Closing Date: 27 Dec 2018 Work Type: Full Time
Number of Vacancies: 1 Gender: Male
Functional Area: Sales/Marketing Open Ended: NO
Nationality: Afghan Salary Range: As per company salary scale
Contract Type: Long-term Years of Experience: 2 Year(s)
Contract Duration: 0 Year(s) & 0 Month(s) Extension Possibility: No
Probation Period: 3 Months

Duties and Responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) and management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
• Innovate and present new marketing platforms and strategies
• Creating and executing SMS, and email-based marketing campaigns.
• Promote the company’s product and services in the digital space.
• Report the daily, weekly and monthly progress to the line manager

Skills

Excellent Editing and writing skills to devise and edit content for various digital platforms
Good Speaking skills and to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Good Video editing skills to design and create visual content for the website and social media.
Web development skills and sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills.
Project management skills: in order to handle time-sensitive projects and working to deadlines

Qualifications

Bachelor's Degree in Advertising or Marketing,
2-3 Years’ Experience in Marketing,
Strong Written and Verbal Communication Skills, Editing,
Self-Motivated,
Strong Leadership Skills,
Team-Oriented and Goal-Oriented,
Strong Attention to Detail,
SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office

Job Location

Afghanistan - Kabul
AF AF 12

Education:

Bachelors Degree,

Submission Guideline

Interested applicants are required to submit their CVs along with a cover letter to below email address.
Only shortlisted applicants will be informed for an interview or written test.

Submission Email

hr@ota.af

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