Communication Advisor

  Afghanistan Unspecified 382
Date Posted:Jan 30, 2010
Reference:2010 - 002
Closing Date:Feb 12, 2010
Work Type:Unspecified
Number of Vacancies:1
Functional Area:Consulting
Salary Range:As per NTA salary scale policy
Years of Experience:Fresh
Contract Duration:Not specified
Possibility of Contract Extension: Yes
Contract Type:Short Term
Probation Period:Unspecified
Required Languages:

About Sarey:


Job Summary:


The Land Lease and Management One Stop Window is a project to be implemented by the Ministry of Agriculture, Irrigation, and livestock of Afghanistan with the financial support of Harakat. The goal of the project is to create a mechanism that will significantly increase the amount of public land that would be made available to the business community for productive investment. Obtaining land to use for commercial purposes remains one of the most significant constraints to economic growth. Potential investors face considerable uncertainty concerning the availability of suitable land, its cost and the time required to secure the land after it is identified. Survey in recent years has consistently shown that access to land and electricity are the two most frequently cited obstacles for investors. The lack of workable mechanisms for making land readily available at market cost significantly discourages existing businesses from undertaking new investment and effectively prohibits new investors from entering the market.

2.Project Objectives

The objective of this project is to establish the Afghanistan Land Authority (ALA), as an autonomous public entity subjected to Government policies. As a statutory body responsible for leasing public land, the ALA will operate as a single reference point or one-stop window for investors seeking to obtain access to land for commercial activities. It will have a mandate to consult closely with the president, the Afghanistan Investment Support Agency (AISA), line ministries and the National Assemble as well as private sector organizations to ensure that land needed for productive investment is made readily available throughout the country. It will coordinate its activities with ministries and donors to ensure that investment in infrastructure, including irrigation facilities, water and power supplies, and roads, contribute to attracting productive investment.

The ALA will have responsibilities to i) Maintain a public land inventory database with detailed information about mapping locations, size, land categories and descriptions, prices and availability of services, ii) Offer a comprehensive land-lease solutions, by delivering a public service in a cost-effective, timely manner that promotes transparency, competition and accountability, iii) Assume management responsibility for making state-owned land available for commercial purposes (including agriculture, industry and services investments). It will supervise the compliance of the lease contracts and will collect the lease revenues and iv) Promote land improvement investments, directly or indirectly.

Phase 1 of the project will take 04 months (mid-Feb – mid-June, 2010) to design the key aspects required for project implementation, including legal aspects, organizational policies and procedures, land inventory standards, land lease procedures, IT protocols etc. At the end of the design, it will be possible for MAIL to start the project implementation, legally establishing the ALA, staff it and start the preparation of its public services.

Duties & Responsibilities:

3.Consultancy Objectives

The Communications Advisor will be in charge of the design of the organizational strategy for managing the internal and external communications attending multiple objectives of public information, marketing the land lease service, being accountable to the government and citizens of Afghanistan, reporting to donors and sponsors, supporting the team building process by facilitating effective internal communications and others.

4.Supporting National Team

A team of 14 permanent national staff from the Ministry of Agriculture will be in place to collaborate with the consultant on a full time basis. The team will integrate the future management staff of the entity to be created (1 CEO, 6 Directors, 6 Deputy Directors, 1 Executive Assistant). Each one of the national MAIL staff will be instructed to interface on a daily basis with the consultant’s personnel, supporting in the organization of key meetings with public officers, collection of national documents, participating in brainstorming sessions, reviewing draft documents produced by the consultants, etc. as a result of the daily interaction with the consultant’s experts, it is expected that enough capacity will be built in the national tam to guarantee smooth implementation of the project after the conclusion of phase 1.


The Communications Advisor will be fully responsible for the development of the project deliverable number 16: Communication Strategy and Materials.

To conclude, he/her will be also responsible for at least 10 hours of general and technical training to the national staff participating in the project, in order to ensure the fully understanding of the deliverables by the future users.


The Communications Advisor should be interacting on a daily basis with the national team, sharing office space inside the Ministry of Agriculture (MAIL) compound.

7.Contract Duration

The Communications Advisor will have 03 months (12 weeks) to present the mentioned deliverables, detailed also in Annex 1. Contract start date will be March 1st, 2010 tentatively.

8.Report and Supervision

The consultant should report and will be supervised by the Team Leader assigned by MAIL. He will receive the deliverables the consultant will produce and approve them after complete satisfaction.

Job Requirement:

9.Qualifications and Experience

The ideal candidate has a master degree in any of the Communications fields, and at least 10 years of working experience in the area of communications of organizations and projects of different nature. He/her should have experience in the main areas involving communications (Audience monitoring, graphic design, media, public relationships, etc). Additionally, it is expected to have Knowledge in the areas of targeting illiterate audiences, production technology (software, cameras, etc) and internal communications mechanism. Personal Skills and Abilities of the candidate should include:

•Demonstrated experience in developing and maintaining effective work relationships
•“Self-starter” mentality with strong personal motivation, enthusiasm, perseverance and entrepreneurial spirit.
•Exceptional interpersonal communication, relationship building and networking skills.
•Demonstrated leadership skills and a supportive management style.
•Ability to communicate with persons of various cultures and disciplines.
•Excellent written communication skills.
•Ability to work in a dynamic and responsive environment.
•Ability to work under pressure and respond to multiple tasks.

The position is opened for all afghan and foreign citizens.

Competitive salary will be offered based on experience and qualification

12.Facilities to be provided by the client
Accommodation and transportation will be provided

Annex 1 (Detail of Deliverables)

Number 16 Communication Strategy and Materials

To design the complete set of policies and tools that will support the daily communications activities of the entity oriented to:
Achieve wide understanding of the ALA’s role and service in relation to the Afghan public;
Install mechanisms to guarantee appropriate information to foreign investors;
Project an image of an efficient and modern institution serving public goals;
Achieve excellence and opportunity in the entity’s communication materials;
Ensuring the ALA’s messages reach communities with lower literacy rates;
Customized information depending of the nature of the stakeholder;
Guarantee key information is shared with internal staff.


The deliverable will include the following 3 sections or parts:
1.Communications Strategy document, including objectives, target analysis, and strategic messages by targets, roles, marketing strategies, organizational communications materials, public relations strategies, etc.
2.Branding Manual for LLMOSW (including a proposal for a final name of the entity, its logo and slogan). Several proposals should be developed and presented to the Board for consideration and selection. The Branding Manual will include also the brand application in business cards, letters, envelopes, etc.
3.Design of the Information and Communications materials of the entity. Templates including content and design guidelines should be prepared for each one of the materials defined in the strategy (press releases, reports to the Board, annual reports, reports to donors, webpage, brochures for investors, radio advertisement, TV spots, billboards, promotional products, etc.)
4.Investment budget required in order to implement the communications strategy (banners, cameras, printers, software, advertisements, etc.)


Focus groups to decide upon a name
Benchmark on best practices in communications
Coordination with Quality Control team to attend to information to be monitored when designing the content of the periodic reports.

Job Location:

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