|Date Posted:||Apr 26, 2017|
|Closing Date:||May 25, 2017|
|Work Type:||Full Time|
|Number of Vacancies:||1|
|Salary Range:||Salary is negotiableNone|
|Years of Experience:||5 Years|
|Contract Duration:||Not specified|
|Probation Period:||3 months|
About Vision Financial Services:
Vision Financial Services (VFS) is the first and only DAB authorized financial company, offering online trading services in Afghanistan. For more information, please visit our website www.vfs.af
Digital Marketing Manager is responsible for developing and implementing the marketing and advertising initiatives / campaigns. Grasping of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
Reporting directly to the Marketing Communication Manager, the primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Duties & Responsibilities:
Responsible for successfully planning and implementation of multi-channel digital marketing strategies.
To create innovative ideas that tie web, mobile, email, search social Responsible for Internet, TV, and radio ad design and placement.
Develops and implements digital marketing plans and forecasts to achieve corporate objectives for products and services.
Plan and execute all web, SEO/SEM, marketing database, email, social media, display advertising campaigns and traditional advertising together to provide solutions based on consumer insight and data.
Design, build and maintain social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Know how to strategize, develop, and manage digital communications that nurture high engagement
BA degree in marketing or a related field preferred
Minimum of 5 years’ experience in digital marketing
Experienced in managing social media pages
Knowledge of PPC, SEO and Affiliated Programs
Solid knowledge of website analytics tools (e.g., Google Analytics)
Superb analytical skills
Demonstrated ability to lead and inspire a team
Outstanding communication and interpersonal skills
Passionate customer advocacy
Thorough knowledge of marketing principles, brand, product and service management
Deep understanding of changing market dynamics
Strong communicator and presenter who is very comfortable interacting within a team environment and cross-functionally across an organization, as well as with senior management
Highly organized, with attention to detail and a strong sense of urgency and efficiency.
Ability to Meet tight deadlines and change priorities on the fly to accommodate additional projects as needed
Strong work ethic; resilient; high integrity.