Head of Marketing

  Afghan United Bank
  Afghanistan Unspecified 790
Date Posted:Aug 8, 2010
Closing Date:Aug 19, 2010
Work Type:Unspecified
Number of Vacancies:1
Functional Area:Sales/Marketing
Salary Range:Salary is negotiable
Years of Experience:5 Years
Contract Duration:Not specified
Possibility of Contract Extension:Yes
Contract Type:Permanent
Probation Period:1 month
Required Languages:

About Afghan United Bank:


Afghan United Bank is a local bank, licensed by the Afghanistan Central Bank in 2007. Currently this bank has 10 branches across the country. The bank provides various banking products to its clients and customers including Islamic Banking. According to the mid-term strategy of the bank, the branch network and operation of this company will be expanded rapidly in the coming 1 year time. For more information kindly visit: www.aub.af or www.afghanunitedbank.com

Job Summary:

The Head of Marketing is responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives; and to look after effective management of the marketing, advertising, promotional activities and public relation of the organization.

Duties & Responsibilities:


1. Manage and coordinate all marketing, advertising, promotional and public relation activities.
2. Conduct market research to determine market requirements for existing and future products and gain competitor information.
3. Oversee and ensure timely and professional production and delivery of Bank’s commercials, publications, promotional materials, press and media communication and other marketing stuff.
4. Seek active in the market for sponsoring groups, activities or events for marketing and promotion purposes.
5. Execute communications and marketing programs designed to increase business by attracting new/prospect clients.
6. Propose creative marketing approaches to drive business and address key business challenges and opportunities in the market.
7. Develop and implement marketing plans and projects for new and existing products.
8. Monitor competitive position within applicable customer segments and overall industry through on-going customer and market research and industry studies.
9. Manage the productivity of the marketing plans and projects.
10. Monitor, review and report on all marketing activity and results.
11. Cooperate in assembling and editing of Bank’s magazine/newsletter
12. Determine and manage the marketing budget.

Public Relation:

13. Design and implement campaigns to deepen existing relationships.
14. Consistently looks for ways to highlight the bank’s activities through media coverage.
15. Responsible for planning, organizing and directing Bank’s internal and external events.
16. Liaison with media and advertising companies.
17. Provide leadership for all public relation activities and manages relationship with the media.
18. Compose, edit and circulate the Bank’s public relation materials i.e. news release, fact sheet, articles etc.
19. Ensure that all required legal and compliance approvals of all marketing and public relation materials are completed, and maintain in centralized files for audit purposes.

Job Requirement:

• University degree, preferably in Marketing/Sales or Business Management field.
• At least 5 years experience in managerial level in Marketing field.
• Past experience in Banking will be an advantage.
• Able to concisely articulate and explain banking product needs and solutions.
• Knowledge of developing and maintaining marketing strategies.
• Excellent written and verbal communication skills and computer literacy.
• Professional and innovative.
• Persuasiveness and disciplined.

Job Location:

This job is expired