|Date Posted:||Apr 27, 2017|
|Closing Date:||May 26, 2017|
|Work Type:||Full Time|
|Number of Vacancies:||1|
|Salary Range:||Salary is negotiableNone|
|Years of Experience:||5 Years|
|Contract Duration:||Not specified|
|Probation Period:||3 months|
About Vision Financial Services:
Vision Financial Services (VFS) is the first and only DAB authorized financial company, offering online trading services in Afghanistan. For more information, please visit our website www.vfs.af
The Manager of Marketing Communications will drive the overall Marketing Communications
Strategy for VFS and the Marketing and Communications Manager will assist in its formulation.
The Marketing Communications Manager will, on the basis of the agreed strategy, devise and be responsible for the delivery of the Annual Marketing Communications Plan. This will include plans for the marketing communications budget, demonstrating value for money and return on investment.
Reports to Chief Commercial Officer.
Duties & Responsibilities:
devise and implement the external and internal Marketing Communications Strategy to ensure that the VFS communicates in a consistent, accurate, professional and prompt fashion.
Update the Marketing Communications Plan on an annual basis, including activities for: the use of media, social media and the opportunities presented by other technologies; advertising; production of prospectuses; departmental marketing (e.g. drama, art, sport and music); support for Website, Intranet, print management; copy‐checking management; management of the filming of an agreed portfolio of VFS activities
With the assistance of the team, deliver the activities set out in the approved annual Marketing Communications Plan
Keep a watching brief on and make recommendations with regards brand development. Following strategy guidelines, create clear brand messages which are promulgated across all marketing campaigns.
Draft high quality communications ensuring appropriate content, tone, brevity and
Under the Chief Commercial Officer, contribute to the management of media relations and media coverage to strengthen the reputation of VFS.
Systematically monitor formal and informal broadcast, print and social media for VFS and competitor coverage
Develop and manage networking and engagement programs to enhance the
VFS’s relationship with customers, prospective customers, and the wider Business community
Ensure the systematic collection, review and analysis of market information to
identify competitor tactics, market trends, new opportunities and challenges
Help shape key VFS events which exemplify and communicate brand value
Advise on event planning to improve audience experience and ensure the
communication of key messages and appropriate brand values
Bachelor’s in marketing and/or communications
At least 5 years’ experience of marketing and communications with a brand or
brands of reputable standing
A knowledge and understanding of media, including social media
A track record of proven delivery, demonstrating both creative and analytical skills
Successful line management of at least one team member
An ability to manage projects with two or more stakeholders using a collaborative and professional approach and to operate well under pressure
An ability to work independently and take decisions – but know when to seek guidance ‐ and deliver to deadlines
Communication and literacy, including writing creative and engaging copy, proof‐reading and correcting content, presentation and public speaking skills
An understanding of the briefing and design process, demonstrated by the production of marketing campaigns, including promotional materials
An understanding of filming events
Negotiation and influencing
Personal organization and time management: an ability to prioritize, to work flexibly, to work to tight deadlines; to complete tasks