|Date Posted:||Jul 31, 2017|
|Closing Date:||Aug 6, 2017|
|Work Type:||Full Time|
|Number of Vacancies:||1|
|Salary Range:||Salary is negotiableNone|
|Years of Experience:||5 Years|
|Contract Duration:||Not specified|
|Probation Period:||3 months|
About Afghanistan Cricket Board:
The Afghanistan Cricket Board was established in 2001. It is an independent and specialized organization in the field of Cricket. It works for the development of cricket, and players in the country, and organizes different formats of opportunities aiming to improve cricket and support players. ACB is an Equal Opportunity Employer. Therefore, applicants are considered for employment based on their skills, abilities, and experience
The main responsibility of the Marketing Manager is to help cricket become more popular and generate revenue for ACB develop and implement an integrated Marketing strategy that delivers all of ACB’s business and marketing objectives. The role involves responsibility for brand marketing and awareness, attracting potential sponsors & donors, delivery of communications which will help cricket to become more popular and grow in Afghanistan, which should result in revenue generation for ACB.
The Marketing Manager will be dynamic, innovative and proactive in seeking out potential opportunities for marketing as well as ACB’s stakeholders and improve the relationship with external parties.
The Marketing Manager will report to the Head of Media and Marketing and Chief Operations Officer (COO)
Duties & Responsibilities:
Developing and implementing strategic goals of the ACB in terms of marketing and sponsorship and creating more marketing opportunities
Increasing the brand awareness of ACB and other related brands including Shpageeza
Managing and implementing promotional and marketing strategy for all
Domestic and international matches and other events staged under the auspices of ACB.
Develop and implement the revenue generation plan
Coordinate the production of all ACB publications including the
Annual Report, Magazine, brochures, fixture cards, and membership cards
Planning and implementing promotional campaigns
Preparing online and print marketing campaigns
Perform any relevant task assigned by line manager
Public Affairs and Communications
Enhancing the reputation of ACB as an organization
Helping to promote ACB’s image and reputation to the public, and inform ACB management staff and stakeholders about what is happening within the organization
Continuously improving relationships and communication within the ACB family build rapport with employees, customers, investors, or the general public
Maximizing public support for cricket through effective communication ensuring public interest in cricket increases year by year
Sponsor and Donor Relationship
Executing the actions of the sponsorship strategic plan with specified timelines
Initiate contact with potential partners, schedule meetings, implement follow-up strategies and coordinate internal office procedures to ensure potential sponsorships are realized
Establish and maintain a potential and actual sponsor and donor’s database
Co-ordinate all contract negotiations with sponsors.
Ensure that all sponsor and donor benefits are measured against committed outcomes
Complete regular sponsor-partner reviews or feedback session.
The marketing manager may be required to travel extensively around the country and sometimes internationally.
Master degree in Business marketing with 3-year relevant experience
Bachelor degree in Business administration with 5-year relevant work experience
Strong understanding of social marketing
Sports marketing experience desirable
Sales experience is desirable
Fluent speaking in English-Dari/Pashto
Experience in dealing with media organizations is desirable
Able to write professional sports sponsorship proposals.
Experienced and skilled at presenting to senior leaders, in writing and orally.
Ability to work with business leads and creative teams to successfully meet deadlines in a fast-paced, rapidly-changing environment.
Passion for sport and understanding of cricket
Familiarity with ICC rules and regulations
Effective communication skills to communicate effectively with all concerned partners