Public Relations Officer

Job Summary:

public relation

Duties & Responsibilities:

1. Job Purpose
• Communication officer's primary role is to maintain a solid reputation for a client company. Communication officer is responsible for coordinating the promotion of various products and services offered by a company and for promoting the company's image in the public eye. Communications officer will strive to understand and offer support to a company's needs and influence public opinion when necessary.
• Works independently with minimal supervision. Supports large user group with complex requirements.
• Works on problems of moderate/complex scope.
• Formulates conclusions and provides summary analysis for management.
• Monitors trends and elevates issues due to data variances.
• To identify and resolve any issues that arise within Communication processes in a timely manner
• To formally record requirements so that they are understood and agreed by all necessary parties, including user groups and the top management team
• Is responsible for relaying key corporate messages to specifically targeted audiences. By doing so, he/she will create and sustain understanding between company and the general public. Communication officer also conduct research to identify the priorities and expectations of a company's shareholders. This information will then be collated and presented to the client company by the communication officer, who can explain what the findings suggest and initiate strategies to address any anomalies perceived by the shareholders.
• Communication officers liaise with organizations and individuals. Communication officers require excellent communication skills as they need to liaise with a range of employees from varying corporate levels and also display empathy and understanding to any media inquiries. Communication officer also supervises the manufacturing of mail drops, company publicity magazines and various promotional videos designed to obtain further business for an organization. A crucial facet of the communications role is to establish good relations with the local community of a company's operations to sustain their reputation. This may include searching for sponsorship opportunities for local charities or voluntary organizations or making publicly rendered donations to show support for such causes. A communication officer also commissions market research to identify changing trends and make recommendations on how a company should adapt its corporate strategy.

2. Organization
(See structure chart)

3. Dimensions
Responsible for day to day management and workload of one staff member within the team.

4. Principal Accountabilities
• To facilitate meetings with all clients
• Promotes CASTLE's work and policies among print and electronic media nationally and internationally to ensure CASTLE’s visibility.
• Offers advice on media outreach at the national level and helps strengthen the connection with local, national and international media.
• Develops media advisories, press releases and promotional/ communication material.
• Liaises and networks with national and international media in the country.
• Arranges the translation of CASTLE’s publicity material, discussion papers and reports.
• Designs and develops presentations regarding CASTLE’s program activities.
• Serves as CASTLE’s public relations officer in Afghanistan.
• Reads and reviews CASTLE materials, selects relevant materials for translation and publication in consultation with program staff.
• Develops communication/advocacy materials including brochures, pamphlets, and publications.
• Arranges media participation to cover CASTLE Afghanistan’s events and activities.
• Helps in the organization of CASTLE's events.
• Writes and edits web-based information materials and provides content and materials for CASTLE’s website update.
• Ensures that the information posted on CASTLE’s website is user friendly, appropriate, effective and visible.
• Prepares weekly, monthly, quarterly, periodic and annual media reports and keeps media logs for all events.
• Contributes to all areas of CASTLE’s program.
• Communication officers deal with an array of activities during a normal working day, including answering queries from the media, stakeholders or other organizations relating to business practices. They also spend time editing in-house company magazines, preparing speeches for senior executives and collating material to produce annual reports. Communication officers also organize key promotional events such as exhibitions and press conferences to display products and services to potential investors to enhance their client's reputation
• Will guarantee that Communicating activities ensures Agency compliance, transparency and maximum accountability to donors and other stakeholders, and tracking lessons learnt to improve future practice;
• Will draft the daily, weekly, monthly and other periodical reports that are required from management, in addition to editing documents;
• Performing other duties as may be required by the Project Manager
• The Communication officer will work directly under the supervision of Head of Business Planning Department; He/she shall contribute to the process of collecting all information from various factors. Preserving them and using them for the management information system and for other decision making processes
• Ensure that weekly and monthly plans are made in a participatory manner and followed up effectively.
• Manage organization operations by coordinating activities consistent with goals, objectives and policies. Follow direction set by PM.
• The posting is Kabul based however must be willing to make periodic field visits to instruct and monitor project staff and activities.
• Maintain the Head Office filing system including recording of all incoming/outgoing correspondence.
• Develop and maintain project plan and timelines related to outsource initiative
• Manage day to day activities of reporting team resources within
• Work closely with management and resources to assure successful transition of reporting and analytics
• Work with team members to drive efficiencies within current report processes and design
• Inform clients and the public about the organization
• Develop and manage advertising and communication programmes and campaigns
• Write and edit newsletters, websites, leaflets, annual reports, articles and press releases
• Keep staff and clients up to date with organisational news
• Research public attitudes and opinions by doing market research.
• Searching for companies /Clients, Customers
• Build up contacts, phones , address Directory
• Making contacts and relationship with different companies and clients
• Finding New opportunities about Business
• Collect information’s about new and Branded Ideas and make sure that are these Ideas importable in Afghanistan? Yes or not
• Categorize /Draft/Short list of valuable partners in the future based on CASTLE Services
• Send /Receive /Report to CEO/GM incoming /outgoing for CASTLE company
• Collecting /Entering Directory
• Response to Clients on the time they need
General
Deliver on personal targets and project milestones whilst contributing to overall CASTLE targets
Demonstrate a high level of positive and constructive communication between internal staff
Ensure that the philosophy and best practice of ‘Improving Working Lives’ are adopted, openly discussed and implemented/actioned
Ensure that processes exist for effective communication with all staff, irrespective of working patterns and that staff involvement in decision making is positively encouraged and that staff are fully engaged in changes affecting them
Responsibility for promoting diversity and equality of opportunity across all areas of the CASTLE.

Job Requirement:

Qualifications
• Master or University degree relevant to the position.
• Overall 3-15 years’ experience.
• Technical and Designing skills.
Languages
• Dari, Pashto and English

Desirable Qualifications
• Strong organizational and analytical skills.
• Excellent written and oral communications skills.
• Excellent communication in English required.
• Experience in designing, implementing and advising on large corporate networks;
• The ability to communicate, negotiate, analyze, elaborate and present reports and statements
Skills
The incumbent must demonstrate the following skills:
Supervisory skills
• team building
• accounting and bookkeeping skills
• analytical and problem solving skills
• decision making skills
• effective verbal and listening communications skills
• effective written communications skills
• ability to communicate effectively in English
• Computer skills including the ability to operate computerized accounting, spreadsheet and word processing programs at a highly proficient level
• stress management skills
• time management skills
Personal Attributes
The incumbent must maintain strict confidentiality in performing the duties. The incumbent must also demonstrate the following personal attributes:
• be honest and trustworthy
• be respectful
• possess cultural awareness and sensitivity
• be flexible
• demonstrate sound work ethics
Flexibilities
• Able to travel other locations when/as needed.

Contacts
• Internal - CASTLE teams and staff and every department head
• External - Staff in donor organizations and clients

Duration of the assignment.
Subject to the technical capabilities with 3 months probationary period.

Job Location: