Social Media Expert for MoMP/ Information and Public Relation Directorate

  Ministry of Mines and Petroleum (MoMP)
Bachelor's Degree   Afghanistan, Kabul Full Time 1105
Date Posted:Jul 22, 2017
Reference:MoMP/ Social Media Expert (Information and Public Relation Directorate)
Closing Date:Aug 1, 2017
Work Type:Full Time
Number of Vacancies:1
Gender:Any
Functional Area:Media
Nationality:Afghan
Salary Range:As per NTA salary scale policy
Years of Experience:5 Years
Contract Duration:Not specified
Extension Possibility:No
Contract Type:Short Term
Probation Period:3 months
Required Languages:96,90,66

About Ministry of Mines and Petroleum (MoMP):

Founded:  

Ministry of Mines and Petroleum is an enabler of the sector’s development and steward of all mineral and hydrocarbon resources through the implementation of international best practice, policies, regulations and procedures to encourage environmentally and socially acceptable private investment. It is the responsibility of the Ministry of Mines and Petroleum to ensure progress in research, exploration, development, and exploitation of both minerals and hydrocarbons. The Ministry of Mines and Petroleum approach is to create the highest level of ministerial competence, promote clear and transparent investment opportunities through modern laws, regulation and policies; and develop a progressive and inviting fiscal regime.

Job Summary:

The Social Media Expert will administer the Ministry social media marketing and advertising. Administration includes but is not limited to:

Deliberate planning and goal setting

Development of awareness and online reputation

Content management
The Social Media Expert is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation (both online and offline) are integral to a Social Media expert success. An essential component is communicating the ministry brand in a positive, authentic way what will attract today’s modern, hyper-connected.
The Social Media Expert is instrumental in managing the ministry content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). It’s clear then that managing content should be part of the Social Media Expert Job Description.

Duties & Responsibilities:

1. Develop an action plan based on job description.
2. Administrate the creation and publishing of relevant, original, high-quality content.
3. Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the ministry promotion and online review building).
4. Create a regular publishing schedule.
5. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
6. Promote content through social advertising. Audience Growth
7. Audience Profile
8. Audience Engagement
9. Content Reach
10. Engagement by Content Type
11. Leads
12. Response Rate and Quality
13. Negative Feedback

Essential Duties of the Social Media Expert

Manage social media marketing campaigns and day-to-day activities including:

Develop relevant content topics to reach the Ministry targetaudience.

Create, curate, and manage all published content (images, video and written).

Monitor, listen and respond to users in a “Social”.

Conduct online advocacy and open a stream for cross-promotions.

Develop and expand community and/or influencer outreach efforts.

Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

Design, create and manage promotions and Social ad campaigns.

Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

Analyze key metrics and tweak strategy as needed.

Become an advocate for the Ministry in social media spaces, engaging in dialogues and answering questions where appropriate.

Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy, online reviews.

Monitor trends in social media tools, applications, channels, design and strategy.

Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Performs such other duties as may be assigned by supervisor.

Job Requirement:

 Bachelor’s Degree in Public Relation, Journalism, Law or related field;
 Minimum 5 years professional event management experience
 Strong background in program management and execution
 Fluent in written and spoken Dari/Pashto and English languages.
Language:
 Fluent in written and spoken Dari/Pashto and English languages.

Highly developed communication skills

Leadership and strong interpersonal skills

Excellent Organizational and Management skills.

Understanding of Government functions

Analytical skills and negotiation skills.

Excellent evaluation and reporting skills

Research and planning skills.

Understanding of social media

Job Location:

Afghanistan, Kabul
This job is expired